2018, it was a year in which commercials went to the full spectrum. From tear-jerking and laugh-inducing to controversial and powerful. But what are the commercials we have to remember in 2019? In our last blog of this year, we present to you the 18 best commercials of 2018. Alexa Loses Her Voice – Amazon What would happen if Alexa lost her voice? The Super … Continue reading The 18 Best Commercials of 2018

Christmas is a time of year where we are flooded with commercials for toys, food and everything in between. Previously we have discussed some of the best commercials and the secrets behind their success , but this year’s commercials have really stepped up their game and this blog looks some of our current favourite Christmas ads of 2018. This absolute heart-warmer couldn’t be ignored, which … Continue reading 5 best Christmas commercials of 2018

It is December. People are getting exciting for the start of the holiday season. You know why? Because of the launch of one particular Christmas campaign. It is a brand that is able to create a hype around their Christmas commercials every year. They are becoming part of a tradition. We present to you, a case study of the number 1 in Christmas commercials: John … Continue reading #1 in Christmas Commercials: The Secrets Behind Success

So far we’ve talked a lot about money involved in the advertising industry, for example, how you can create an award winning commercial on a low budget. However, there are also ads where millions and millions are spent. In this blog we give you an overview of the three most expensive advertisements of all time. Starting off with the third most expensive ad ever made, … Continue reading Most Expensive Ads of All Time

As we quickly approach the Christmas period, we are inundated with adverts left and right. Buy this gift set! Buy that over-priced perfume! Why haven’t already spent your hard earned cash on those jumpers that you’ll only wear once and then never see again? Sound familiar? A place where you definitely won’t get away from all of the commercial madness is YouTube – the land … Continue reading How To: Influencer Marketing

Dressing up in a 3-piece suit, drinking alcohol from lunch until late in the evening every day, and making a fortune by a slogan you created a few minutes ago. It is the world of ‘Mad Men’, a highly successful series about an advertising agency on Madison Avenue, New York in the 1960s. The serial provides a romantic view on the advertising industry. But how … Continue reading The Reality Behind Mad Men: 3 Things You Should Know About A Career in Advertising

In previous blogs we already talked about the costs of TV commercials and how to create a successful campaign on a low budget. In this blog we will discuss the other side of investing money, profit. We will have a look at the most profitable campaigns of all time. 1. De Beers – A Diamond is Forever This campaign is a great example on how … Continue reading The Most Profitable Campaigns of all Time

In some of our previous blogs we have discussed the production of commercials, how much a commercial can really costas well as how online video advertising compares to television advertising. In the sixth part of the television advertising series we will be looking at the reasons you should use TV advertising in your campaign. So, why should you include traditional television advertising in your marketing … Continue reading Reasons to use TV advertising

When researching for a previous article, Longest Running Ads of all Time, I stumbled across YouTube’s Most Watched Ads of 2017 (Slefo, 2017). Being curious, I scrolled through the list and watched every single one of them – this lead me to thinking: what about them makes so many people want to watch a commercial willingly? With this frame of mind, I looked through the … Continue reading The Power of Laughter and How it is Used in Advertising

65% of online video watchers skip an ad (Handley, 2017), 85% of TV watchers skip the commercial break (Plunkett, 2010). Forcing the consumer to watch your commercial does not work any more. However, there is a way in which consumers will look up your message by themselves. We present a case study of a unique video platform, that has been internationally awarded: Appie Today (“Albert … Continue reading Brands & Entertainment: 3 Lessons You Can Learn From Appie Today